Mobile app development has been a must-have for any organization, business owner, e-commerce businesses, online teaching/tutorial sites, universities, and almost every company that wants to have a digital presence and grow their brand.
The use of mobile applications has made our life easier. Now we can take out our phones and check for a relevant application, whether talking to your loved ones, looking for a ride, or booking hotels or restaurants.
In 2022, 281.5 million people in the United States accessed the internet through any mobile device. Source
According to the data provided by datareportal, about 92.4 percent of the people use a mobile phone to go online at least some of the time, and mobile phones now account for more than 60 percent of our online time, and about 65 percent of the world’s web traffic.
And the number of mobile app downloads has been increasing worldwide. As per the data given by Statista, in 2021, about 230 billion apps were downloaded.
Today, with the growth of mobile devices and the popularity of applications, developing a mobile app for a business is a sensible decision.
Why Mobile Applications For Business?
As you can see in the charts provided above, the use of mobile phones and app downloads have consistently increased over the years. The data shows that mobile applications are gaining popularity with consumers. Mobile applications have become a preferred way to interact with businesses.
A mobile application helps the organization/business to increase the visibility, and audience base, provide better customer service, and increase sales and revenue. In addition, a mobile application allows for growth opportunities. Thus, most businesses and organizations are now getting their dedicated mobile application.
The mobile app market has proliferated, and companies are using these tools to provide relevant services and products, enhance the value of their existing offerings, and facilitate communications with customers, employees, and other stakeholders.
The current age is the age of mobile and mobile apps, making it an ideal time for entrepreneurs to develop apps for businesses based on the latest technologies.
If you’re planning to create a mobile app for your business, let’s first understand how it can elevate your position and bring long-term success.
Benefits of Mobile Apps For Businesses/Organisations
Mobile applications can be created and used for various businesses and industries. In addition, mobile apps provide multiple benefits.
1. Provide Value to Customers
A mobile app allows one to communicate with its users directly. The features of mobile apps, such as in-app purchases and promotions, have a more significant impact on the users than email marketing and banners. If you provide better service and value to the users, the users become advertisers loyal to the brand.
Constant interaction helps in customer loyalty. Many businesses, such as mobile payment apps, restaurant apps, and e-commerce apps, offer a reward system. If the user uses the app to buy the product, they are rewarded a point, where after reaching specific points, they can redeem it for some item.
The users can also get a referral bonus by sharing the app with others. This helps to attract more customers and increase customer loyalty.
2. Increase Your Visibility
Having your mobile app helps you to be visible to your customers at all times.
As shown in the above data, internet use has increased exponentially. Also, mobile app downloads have increased. On average, a mobile phone user spends more than 3 hours daily. Therefore, having your mobile app allows the users to view your app on the phone, which helps increase your visibility.
3. Create a Personalised Channel
Mobile applications allow businesses to communicate with clients directly. With the help of mobile applications, you can tailor offers, recommendations, and messages to the user.
Using geolocation and user profiles, you can further personalize your messaging for more relevance. With the help of push notifications, you can remind customers about your products and encourage users to interact with your mobile application.
4. Reinforce your Brand
Your company’s brand exposure can be considerably increased with a mobile app.
When the customers interact with the mobile app, this helps in brand recognition and also helps in brand reinforcement. This helps in creating your brand awareness.
5. Increase your Accessibility
Mobile apps are designed for hands-on interaction and give consumers convenient, real-time access to the required information, services, and procedures. In addition, the users can easily access the information, which helps in significant exposure for the business.
The mobile apps for various enterprises such as retail and food delivery services have integrated shopping carts and other filters that assist customers in buying more effectively.
6. Better User Experience
User experience is very crucial for the growth of the business. Having a mobile application provides the users with a user-friendly UI/UX. Instead of going to the browser and entering the specific URL, the user can access the information through the mobile app, which makes the user’s browsing experience seamless.
7. Improve Customer Engagement
Since mobile apps are accessible, the users can explore the services and what’s available on the mobile platform.
Having a mobile app to engage your users to use the features provided can make a difference.
For example, the EventsMo app makes it very easy for the event organizers to plan an event. In addition, it helps to manage events that are interactive and personal. Attendees can personalize agendas and ask questions during sessions. In addition, the QR code scanning feature allows the event planners to validate the participants quickly and saves the hassle of going through the record books to confirm participants. Also, with private chat features and notifications, the mobile app helps with engagement.
8. Increase Revenue
Increasing customer engagement and the improvement in customer satisfaction help increase sales.
The users spend more time on mobile apps than browsing the internet on desktops and laptops. A mobile app for the business increases the revenue as it is easier to shop and get new products.
9. Stand Out From the Competition
A mobile application gives your company a considerable advantage in today’s competitive digital market. Compared to other conventional digital channels, it better meets consumers’ needs for convenience and speed.
Small businesses having a mobile app is still uncommon. Have a mobile app and leap ahead of your competitors. Additionally, you can modify your app to create a unique setting for your brand and improve brand recognition.
We have discussed various advantages of having your mobile application. For creating a mobile application, your options are:
- You may create your mobile app using one of the many available app builders, such as BuildFire, Como, or Appy Pie.
- Hire an expert app development agency, or build your in-house app development team.
IT outsourcing has various challenges. However, if done correctly, this will definitely help stick to the company’s strategic goals. Outsourcing companies can reduce software development costs, speed up the development of your software, and maintain a competitive advantage in the market.
Or you can hire expert engineers and create your in-house team. However, creating an in-house app development team is not easy.
No matter the option you choose, you should also consider the technology you will use for your mobile app development.
Businesses with existing mobile apps and those intending to develop new ones must conduct extensive research, develop thorough strategies, and analyze the current mobile environment.
Native apps offer unmatched performance and user experience but are expensive to develop and maintain. One solution you can think of is using cross-platform technology to create mobile apps for Android and iOS using the same codebase.
Feel free to contact us if you’re looking for a reliable partner to help you build your custom mobile application; and take your business to the next level by creating an excellent mobile application.